
Symbol of Purity
Our logo is a representation of the brand’s ethos. The hands, shaped like a heart, represent the love poured into ensuring excellence across the brand’s products. Joiful Health Foods strives to be ethical, innovative and create trust in the hearts of customers.
Featured product
Jewel of India Organic Basmati
- Regular price
- £15.99
- Regular price
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- Sale price
- £15.99
- Unit price
- per
At the core of South Asian food, we have Basmati rice. Perfect for Pulav or Biryani recipes, Jewel Of India’s extra long grain Organic Basmati Rice promises a pure, authentic and well aged rice experience. Jewel of India do one thing: organic basmati rice, and they do it rather expertly.
Basmati literally means fragrant, and Jewel of India’s organic offering certainly lives up to its name. Grown at the base of the himalayas and then aged for at least 12 months, Jewel of India’s organic Basmati provides a unique and aromatic rice experience.
As well as being the star ingredient in Biryanis and Pulavs (or pulao/ pilau/pilaf), Basmati is used as an accompaniment to many a South Asian dish. Just be sure to cook it correctly— Basmati should never be mushy but rather light and fluffy, with each long grain separated once cooked.
Simply Okra
A delicious new way to snack, guilt-free. Now ready to pre-order. Will be shipped in November 2020. Pre-order discount applied automatically at checkout.

Featured product
Simply Okra
- Regular price
- £30.00
- Regular price
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- Sale price
- £30.00
- Unit price
- per
Lady's fingers, Gumbo or Bhindi are a tropical plant eaten as a vegetable or satisfying guilt-free snack.
Simply Okra is a crunch snack which can replace crackers & crisps whilst providing dietery fibre & vitamins.
No Salt , No Sugar , we created this clean snack that is nutritious & healthy.
GLUTEN FREE - PLANT BASED - VEGAN
Ingredients: Okra, Rice Bran Oil